For a period of six years, until 1998, when
he resigned to move to Europe and form his own production company,
K.C. Schulberg was under contract to NY-based Hallmark Entertainment,
the world’s leading producer of movies and miniseries for
television, and the third largest producer of American primetime
programming. During that time, K.C. held various senior level positions
including Production Supervisor and Sr. VP, Worldwide Marketing.
As Production Supervisor, he was the number-two production executive,
overseeing the company’s extensive slate of films.
In his capacity as head of worldwide marketing, K.C. crafted the
company’s corporate image and the international marketing
campaigns for the annual production slate of 60-80 movies. He presided
over a golden era at Hallmark Entertainment when the company won
the top slot in audience ratings and awards. Productions for which
Schulberg was directly responsible included GULLIVER’S TRAVELS
(5 Emmy Awards), starring Kristin Scott Thomas, Omar Sharif, Peter
O’Toole and Ted Danson; THE ODYSSEY, directed by Andrei Konchalovsky,
starring Isabella Rossellini, Vanessa Williams and Armand Assante;
STREETS OF LAREDO (2 Emmy Awards) by Larry McMurtry; GYPSY (National
Board of Review winner) starring Bette Midler; and SCARLETT, THE
SEQUEL TO GONE WITH THE WIND (3 Emmy Awards).
Prior to joining Hallmark, Schulberg was an independent
producer and film executive who worked on more than twenty-five
feature films, including the Universal Pictures release, KING OF
NEW YORK, directed by Abel Ferrara, starring Christopher Walken,
Wesley Snipes and Laurence Fishburne; Luc Besson’s THE BIG
BLUE, produced by Gaumont, starring Jean-Marc Barr, Jean Reno and
Rosanna Arquette; WAITING FOR THE MOON (Sundance Grand Prize Winner)
starring Oscar-winner Linda Hunt; and CANDY MOUNTAIN, directed by
Robert Frank, starring Tom Waits and Leon Redbone.
K.C.'s exposure to the film world extends beyond his own personal
experiences, being a third-generation film executive. His grandfather,
B.P. Schulberg, produced the first film to win the Academy Award,
WINGS (1927) and ran Paramount Studios during Hollywood’s
Golden Era from 1927 until 1937. His father, Stuart Schulberg, was
an independent producer/director and prominent television producer
who served for ten years as executive producer of THE TODAY SHOW.
His uncle, Budd Schulberg, penned the screenplay for ON THE WATERFRONT
(8 Academy Awards) and wrote the seminal Hollywood novel, WHAT MAKES
SAMMY RUN?
Additionally, Schulberg was guest lecturer at both Columbia University
and NYU Graduate Film Schools. He has been twice invited to participate
in the Cinemart Producer's Panel at the Rotterdam International
Film Festival, has served on the jury of the Avignon/New York Film
Festival and is a member of the European Film Academy.
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